Before setting up any marketing strategy one must first establish what they hope to achieve with the marketing strategy. Some of these goals include to increase followers, increase sales, and increased interactions among other goals.
Having a clear marketing goal will keep you focused on what you want to do and how you want to achieve it. Brands and individuals can have different marketing goals when it comes to Instagram marketing.
Setting up a two-way communication portal can make sure that followers can interact with brands and individuals. One can achieve this through responding to the comments they share and making the responses appealing to the masses.
Followers who buy from brands usually have a level of trust in the brand and this can be established through a communication portal. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
Create contests for followers where they can win prizes and this will create a following because people want to participate and win something. Some of the strategies that brands can use to increase the following on their pages are to hold contests that require participants to bring in extra followers.
Use visually appealing photos that can capture your audience and can grow your audience. Using the right hashtags is important along with your photos because it leads to discovery by new audiences. Getting longterm followers can be beneficial to a brand because such followers can become long-term buyers of products and services and this can be achieved through relevant hashtags.
Brands and individuals should focus on quality content rather than quantity which may not be as effective as quality. Brands and individuals should choose their timing properly when they post their content.
Brands can do their posts early then schedule them to be delivered to their followers when they are most active on Instagram. Brands and individuals can carry out an analysis on the best times to post in the daytime and in the course of the week and post their content at that time.
Brands can use their analytics and insights of the Instagram pages to come up with better marketing strategies that will generate a larger following. The only way to know whether a marketing campaign is working is to set up a timeframe to measure the results and improve where necessary.
Brands can pay for advertising and this will reach a large group of people and it can be very useful especially when it’s targeted marketing. Brands should be flexible enough to include new marketing strategies as they observe the results of their marketing campaigns on Instagram.