The significant impacting factors in the digital signage market include a rise in demand for bright and power-efficient display panels, rapid digitalization, decline in demand for traditional billboards, and increase in demand for 4K & Ultra-HD devices. In addition, emerging display technologies such as micro-LED & quantum dots and an increase in preference of electronic giants toward large-screen displays are projected to offer remunerative opportunities to the digital signage market.

Wilmington, Delaware, Feb. 16, 2024 (GLOBE NEWSWIRE) — Allied Market Research published a report, titled, “Digital Signage Market by Offering (Hardware, Software, and Service), Product (Single Screen Display, Video Wall, and Kiosk), Location (Indoor and Outdoor), End User (Retail, Education, Healthcare, Corporate, Stadiums, Government, and Others): Global Opportunity Analysis and Industry Forecast, 2023-2032”. According to the report, the global digital signage market was valued at $23.6 billion in 2022, and is projected to reach $50.6 billion by 2032, registering a CAGR of 8% from 2023 to 2032.  

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• 233– Pages 
• 181– Tables 
• 56– Charts 

Prime determinants of growth   

The digital signage market is influenced significantly by factors such as increase in need for vivid and energy-efficient display panels, the swift transition to digital platforms leading to a decline in traditional billboard demand, and a growing market for 4K and Ultra-HD devices. Nonetheless, the adoption of widescreen alternatives such as projectors is anticipated to impede market growth. On the other side, the emergence of advanced display technologies such as micro-LED and quantum dots, coupled with the preference of electronic industry leaders for large screen displays, is expected to present lucrative opportunities for the digital signage market.   

Report coverage & details:

Report Coverage	Details
Forecast Period	2022–2032
Base Year	2022
Market Size In 2022	$23.6 Billion
Market Size In 2032	$50.6 Billion
CAGR	8%
No. Of Pages in Report	233
Segments Covered	Offering, Product, Location, End User, And Region.
Drivers	Rise In Demand for Bright and Power-Efficient Display Panels    Rapid Digitalization and Decline in Demand for Traditional Billboards Increase In Demand For 4K And Ultra-HD Devices
Opportunities	Emerging Display Technology Such as Micro-LED And Quantum Dots Increase In Preference of Electronic Giants Toward Large Screen Displays
Restraint	Deployment Of Widescreen Alternatives Such as Projectors

COVID-19 Scenario  

• The COVID-19 pandemic impacted the digital signage market, causing disruptions in the supply chain and production processes.   
• Fluctuating demand and economic uncertainties have influenced market dynamics. Despite challenges, the market is expected to recover gradually with the stabilization of global economic conditions.   

The hardware segment to maintain its leadership status throughout the forecast period.  

By offering, the hardware segment held the highest market share in 2022, accounting for nearly three-fourths of the global digital signage market revenue and is estimated to maintain its leadership status throughout the forecast period, as it is known for its small size & flexibility, and it is widely used in consumer electronics sector for smartphones, laptops and others.   

The kiosk segment to maintain its leadership status throughout the forecast period.  

By product, the kiosk segment held the highest market share in 2022, accounting for more than two-fifths of the global digital signage market revenue and is estimated to maintain its leadership status throughout the forecast period. In addition, the kiosk segment is projected to manifest the highest CAGR of 8.99% from 2023 to 2032 owing to an increase in installation of kiosk on public transports and commercial sectors.  

The indoor segment to maintain its leadership status throughout the forecast period.  

By location, the indoor segment held the highest market share in 2022, accounting for more than half of the global digital signage market revenue and is estimated to maintain its leadership status throughout the forecast period. In addition, the outdoor segment is projected to manifest the highest CAGR of 8.59% from 2023 to 2032.   

The others segment to maintain its leadership status throughout the forecast period.  

By end user, the other segment which includes real estate, IT, and industrial sector held the highest market share in 2022, accounting for more than one-fifth of the global digital signage market revenue and is estimated to maintain its leadership status throughout the forecast period. Digital signage is widely used in the IT sector for video conferencing, collaborations, and presentations. In addition, these digital screens can display real time information & events, internal corporate news, and meeting time schedules. Large real estate firms use display screens for promotion of their brands and internal communication.  

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North America to maintain its dominance by 2032.  

By region, North America held the highest market share in terms of revenue in 2022, accounting for more than one-third of the global digital signage market revenue. Middle East and Africa is expected to witness the fastest CAGR of 11.22% from 2023 to 2032, owing to continuous expansion of telecommunication and digital networks, particularly the deployment of 5G technology.   

Leading Market Players: –  

• NEC Corporation  
• Sony Corporation  
• LG Electronics  
• Samsung Electronics  
• Panasonic Corporation
• ViewSonic Corporation  
• Volanti Displays  
• iSEMC (HHSD)  
• Koninklijke Philips N.V.  
• Planer System Inc  

The report provides a detailed analysis of these key players of the global digital signage market. These players have adopted different strategies such as partnership to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario. 

Key Benefits for Stakeholders 

• This report provides a quantitative analysis of the digital signage market report, current trends, estimations, and dynamics of the digital signage market analysis from 2022 to 2032 to identify the prevailing digital signage market opportunity. 
• Market research is offered along with information related to key drivers, restraints, and opportunities. 
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network. 
• In-depth analysis of the digital signage market segmentation assists to determine the prevailing market opportunities. 
• Major countries in each region are mapped according to their revenue contribution to the global digital signage market overview. 
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players. 
• The report includes the analysis of the regional as well as global digital signage market trends, digital signage companies, market segments, application areas, and market growth strategies. 

Digital Signage Market Key Segments:   

By Product: 

• Single Screen Display 
• Video wall 
• Kiosk 

By Offering:

• Hardware 
• Software 
• Service 

By End User: 

• Education 
• Healthcare 
• Corporate 
• Stadiums 
• Government 
• Retail 
• Others 

By Region: 

• North America (U.S., Canada, Mexico) 
• Europe (Germany, UK, France, Spain, Italy, Rest of Europe) 
• Asia-Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific) 
• LAMEA (Brazil, Saudi Arabia, UAE, South Africa, Rest of LAMEA) 

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We are in professional corporate relations with various companies, and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Allied Market Research CEO Pawan Kumar is instrumental in inspiring and encouraging everyone associated with the company to maintain high quality of data and help clients in every way possible to achieve success. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry. 

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