The demand for organic tea is on the rise due to the increasing popularity of organic consumables, heightened awareness of health benefits, and the introduction of new organic flavors. According to FMI, the market is expected to experience steady growth with a Compound Annual Growth Rate (CAGR) of 8.0% from 2023 to 2033.

NEWARK, Del, Dec. 01, 2023 (GLOBE NEWSWIRE) — The organic tea market is expected to have a share of US$ 2.69 billion by 2033 while it is likely to be valued at US$ 1.24 billion in 2023. The organic tea industry is anticipated to expand its roots at a steady CAGR of 8.0% between 2023 and 2033.

• Increased demand for organic products along with the growing trend of consuming organic beverages such as matcha, herbal tea, and organic tea. Furthermore, the higher production, import, and export of organic tea are also garnering market growth.
• The higher healthcare benefits through the oxidants present in herbal tea promote strong immunity and gut health and balance the good bacteria in the body. Alongside this, the new clean label packaging along with the tea bag boxes are enhancing the supply chain of the organic tea market.
• Higher consumption of organic back tea in India and organic and herbal tea in China are proliferating the growth rate due to the higher population and global health trends. The impact of globalization on the import of premium tea is also flourishing the demand for organic tea.
• The growing popularity of herbal, green, and organic tea for weight loss, and anti-cancer properties is flourishing the market growth. Moreover, the new e-commerce channels are promoting discounts and varieties of organic tea. The competitors also promote their products like this.

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Key Points

1. The United States market leads the organic tea market in terms of market share in North America. The United States region held a market share of 21.3% in 2022. The growth in this region is attributed to aware citizens, higher production, and exports.
2. United Kingdom’s organic tea market is another significant market in the European region. The market thrives at a CAGR of 5.9% between 2023 and 2033. The growth is attributed to the higher tea imports from India, cultural significance, and higher tea-consuming population.
3. The Indian organic tea market thrives at a leading CAGR of 25.4% during the forecast period. The market’s growth is attributed to the leading tea production coupled with the presence of leading tea companies.
4. Chinese organic tea market also thrives at a CAGR of 2.9% between 2023 and 2033. The growth is attributed to the large tea-consuming population.
5. Based on packaging type, the tea bags segment holds the leading market share.

“The comprehensive analysis reveals a surge in demand attributed to the heightened consumer preference for organic and health-conscious products. Our findings project a promising trajectory for the organic tea market, underscoring its potential with valuable insights for industry stakeholders,” opines Nandini Roy Choudhury, Client Partner at Future Market Insights.

Competitive Landscape

The key vendors work on clean-label packaging that describes the organic benefits. Key competitors and also merge, acquire, and partner with other companies to increase their supply chain, and distribution channel.

Key Players-

• Organic India
• Tata Tea Limited
• Davidson’s Organics
• Unilever
• Numi, Inc.
• Twinings
• The Hain Celestial Group, Inc.
• Bigelow Tea Company
• Yogi Tea
• Tielka
• Coca-Cola Company
• PepsiCo
• Harney & Sons Fine Teas
• Republic of Tea
• Hälssen & Lyon GmbH
• Others

Recent Market Developments

• The Republic of Tea has introduced its new organic double matcha, organic single sips, and organic dandelion super herb tea bags. In addition to these, the company has also tried its hands at the production of herbal tea like organic turmeric ginger tea bags and organic mint fields tea bags.
• Yogi tea has added innovative organic tea cakes such as chamomile lavender tea that come with exotic and fresh flavors.

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Key Segments Covered

By Product Type:

• True Tea
  • Black Tea
  • Green Tea
  • Oolong Tea
  • Pu-erh Tea
  • White Tea
• Herbal Tea
  • Chamomile Herbal Tea
  • Peppermint Herbal Tea
  • Ginger Herbal Tea
  • Lemongrass Herbal Tea
  • Other Herbal Teas

By Form:

• Dried Leaf
• Powder Leaf
• Liquid

By Packaging:

• Cartons
• Cans
• Tea Bags
• Paper Pouches
• Other Packaging

By Sales Channel:

• Offline Sales Channel
  • Supermarkets/Hypermarkets
  • Departmental Stores
  • Convenience Store
  • Other Sales Channel
• Online Sales Channel
  • Company Website
  • E-commerce Platform

Key Regions Covered:

• North America
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Europe
  • Germany
  • United Kingdom
  • France
  • Spain
  • Russia
  • Rest of Europe
• Japan
• Asia Pacific Excluding Japan
  • China
  • India
  • Malaysia
  • Singapore
  • Australia
  • Rest of Asia Pacific Excluding Japan (APEJ)
• The Middle East and Africa
  • GCC Countries
  • Israel
  • South Africa
  • The Middle East and Africa (MEA)

Author:

Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives. She has exceptional analytical skills and often brings thought leadership to the table.

Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.

Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India. Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.

Explore FMI’s Extensive Coverage in the Food & Beverage Domain:

• The iced tea market is likely to be valued at US$ 6,490.4 million by 2023-end. It is projected to proliferate at a CAGR of 6.6% across the forecast period from 2023 to 2033. 
• The ready-to-drink (RTD) tea market is capturing a valuation of US$ 34.3 billion in 2023 and is projected to reach US$ 72.9 billion by 2033. The market is registering a CAGR of 8% during the forecast period.
• The USA bubble tea market size is forecast to increase from US$ 368.7 million in 2023 to US$ 1,245 million by 2033. Overall bubble tea sales in the United States will rise at 13.% CAGR through 2033. 
• The global herbal tea market is forecasted to be valued at US$ 3,962.7 million in 2023. During the forecast period from 2023 to 2033, herbal tea sales are expected to grow at a CAGR of 7.3%, valued at US$ 7,693.5 million.
• The kombucha tea market is projected to expand its roots at a steady CAGR of 12% during the forecast period. The market is likely to hold a revenue of US$ 1.72 billion in 2023 while it is anticipated to cross a value of US$ 5.4 billion by 2033.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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